Nutrition trends

The confusion around “natural”. Half of products labelled as natural are unhealthy. Are they misleading?

The confusion around “natural”. Half of products labelled as natural are unhealthy. Are they misleading?

Almost half of supermarket products using the term natural or nature are high in saturated fat, sugar and/or salt. This got me thinking, what does the claim “natural” really mean, and if consumers are viewing it as a health attribute how do we make sure it’s being used in the right way?

One in three consumers would swap to a more transparent brand. Are you giving your customers the information they want?

One in three consumers would swap to a more transparent brand. Are you giving your customers the information they want?

Research suggests that one in three people would swap to a brand that provides more information on their products. Learn how you can be that brand.